关于项目
Producing quality wine does not happen by accident, nor does operating a successful winery. Our newest wine-related courses teach winery entrepreneurs and associates the business aspect of operating and managing a winery through intent.
Each of our four non-credit 酒厂业务发展 courses have a commercial winery focus; they stress the importance of continuous attention to planning, 运营和管理细节, customer service and the retention of existing customers and creative outreach to potential customers. The courses break down the components of both a business and a marketing plan, 讨论财政, and highlight the strategic importance of digital marketing. These combined elements culminate in a well-thought-out entrepreneurial approach.
每一个又, seven-week course is offered in a hybrid format with online learning segments and required weekly face-to-face 变焦 discussions. This approach allows students the opportunity to study when convenient while enjoying live exposure online during face-to-face sessions that allow for meaningful dialogue, 分享想法, discussions on key winery business concepts and establishing a winery business network.
Students should expect homework assignments commensurate with the course content. Classes conclude with a final exam week and a final pass/fail grade.
见导师
Marty Cook has long and broad experience in business startup and business turn-around. 创意营销, 金融专业知识, and efficient management are trademarks of his business style. Marty possesses degrees in Business Management and Enology & 葡萄栽培. His professional wine expertise is a result of working for and with local wineries, engagement with local wine associations, 与PA Fine Wine合作 & 良好的精神. His industry enthusiasm is driven by a desire to help winery businesses realize profitable and sustained growth and success.
学费成本
课程费用: 每门课程的费用是650美元.
折扣: A 10% discount will be extended to students who hold the non-credit 酿酒证书. Call 610-396-6230 for a discount code prior to registration.
课程设置
Developing and Adapting a Business Plan for a Winery (AG 5045)
In this course students will gain an appreciation for the systematic and extensive planning that an entrepreneur must consider when planning the opening of a winery. Students will learn the value of having a business plan or blueprint for success that is insightful, 详细的, 和灵活的.
Specific topics that will be covered in this seven-week course include the elements of a business plan, a winery marketing plan including digital marketing, 酒庄管理, 酒厂财务, 预算分析, 以及酒庄融资. Students can expect to work on a business plan throughout the course progression.
日期2022年8月29日- 10月14日
交付: Asynchronous with weekly 变焦 discussions
变焦:星期四晚上7:00-8:00
成本: $650
Marketing for Boutique and Small Wineries (AG 5046)
Marketing is a complex component to any business; in this course, students will learn the benefits of developing an all-inclusive marketing plan. Students will learn how to conduct a market analysis, 制定营销策略, 销售策略, and implement a customer service program.
需要课本
- 葡萄酒市场营销 & Sales: Success Strategies for a Saturated Market. 3rd Edition (2019) by Paul Wagner, Janeen Olsen, and Liz Thach. ISBN #9781935879985(平装本)
- 市场营销的新规则 & PR. 7th Edition (2020) by David Meerman Scott. ISBN #9781119651543(平装本)
日期: October 24 - December 9, 2022 (no class 11/24)
交付: Asynchronous with weekly 变焦 discussions
变焦:星期四晚上7:00-8:00 (Thanksgiving week's 变焦 will be held on 11/20)
成本: $650
品酒室管理(AG 5047)
No detail is too small when showcasing your winery and the wines it has to offer. This course emphasizes customer service, 消费者参与, creating sales opportunities and the adoption of best business practices. Technology plays an important role in communicating with customers through the use of various social media platform.
日期: 即将到来的!
Promotion through Social Media (AG 5048)
日期: 即将到来的!